WHY SHOULD WE CARE?
WE ARE LIVING IN THE LARGEST MASS EXINCTION EVENT IN 65 MILLION YEARS
MASS EXTINCTIONS
150 species of plants, insects and mammals are believed to be going extinct every single day.1
DEFORESTATION
Since 2000, the equivalent of 50 football pitches in the Amazon are destroyed every minute.2
PLASTIC POLLUTION
A recent study suggested that by 2050 there will be more plastic (by weight) than fish in the ocean.3
As a business, we want to take a lead on environmental change. We do this by protecting endangered habitat around the world - home to some of the world’s most vulnerable species.
- 1 UN Environment Programme
- 2 Detailed Satellite Analysis, Science, Google Earth & University of Maryland
- 3 The New Plastics Economy, Ellen MacArthur Foundation
OUR PROJECTS
SIERRA GORDA, MEXICO
The project protects the Biosphere Reserve in the state of Queretaro, Sierra Gorda, covering an area of more than 946,000 acres (383,000 hectares). It is home to 2,300 species of vascular plants and is Mexico’s richest area for mammal diversity with 131 species and 327 species of birds – many under threat.
THE ECUADOR FORESTS
The project purchases and protects an area of biodiverse wildlife where over 80% of the tropical rainforests have already been destroyed. It is home to some of Ecuador's rarest bird species, including the Jocotoco Antpitta as well as a wide variety of other animals such as Jaguar and Howler Monkey.
YUNGAS FOREST, ARGENTINA
The project protects an area under threat from agriculture, illegal logging and hunting. The WLT is working with Fundación Biodiversidad-Argentina to create El Pantanoso – a reserve in the northern Argentine Yungas. The Yungas is a critical ecological corridor for many threatened species such as puma and jaguars.
"The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of."
Sir David Attenborough speaking at a lecture entitled
Biodiversity and Business: The Cost of Life on Earth
in January 2012.
HOW DOES IT WORK?
PURCHASE
When you buy a pair of our shoes, you will protect 1,000 square feet of endangered habitat around the world. A shoe that helps you to leave the right footprint.
PARTNER
We have an established agreement with World Land Trust who work with local communities on the ground to save and protect threatened land.
PROTECT
The goal is to protect 25 million square feet of critically endangered habitat by 2020. Join the community and help us on our journey to hit our first milestone!
If you would like to find out more on exactly how we protect habitats arround the world then please take a look at our FAQs where we go into more details or you can get in touch with us and we'll get straight back to you.
