WHAT’S WRONG WITH SUSTAINABILITY?
We would like to ban the word "sustainability". By their very nature, companies are environmentally unsustainable. The more stuff they sell, the more resources they consume. Fashion has become one of the most resource-intensive (both natural and human) industries on earth, and its complex global supply chain has far-reaching effects that are almost impossible to quantify. It produces stupefying amounts of waste on both sides of the producer/consumer divide. Clearly, we have a long way to go in terms of making a meaningful impact on these issues.However, we believe we can do a lot better and we want to be part of working towards the solution. That is why we don't use the word "sustainability" - a vague and misused blanket term highlighting what is wrong with the industry.
We prefer the term "product lifecycle". This is the approach we use to understand the environmental cost of making a product at a holistic level - from raw materials to end of life solution. We don't sensationalise or isolate. We carefully assess every step of the lifecycle and make improvements - sometimes game-changing, sometimes very small, but always important.
The product lifecycle is never finished. We keep learning, we keep evolving and our work is never done.
OUR IMPACT ASSESSMENT
BIO LEATHERAll of our leather is bio-degradable and tanned using on innovative bio-process free from heavy metals.
RECYCLED SOLESWe combine SBR with recycled materials including old car tyres and waste shoe outsoles.
PLANTABLE PACKAGINGOfficially the world's first plantable shoe box. Made from one sheet of recycled cardboard.