We would like to ban the word ‘sustainability’ - a blanket term meaning everything and nothing. We strongly believe that companies should be specific and transparent about what they are doing and why.
We prefer the term ‘product lifecycle’. This is the approach we use to understand the environmental cost of making a product at a holistic level - from raw materials to the end of life solution. We don’t sensationalise or isolate. We carefully assess every step of the lifecycle and make improvements – sometimes game-changing, sometimes small, but always important.
The product lifecycle is never finished. We keep learning, we keep evolving and our work is never done.